We set up Claridade to provide the kind of support and challenge that we would want for ourselves in leading the people and change aspects of any organisation.

Our calling is to help you and your people to create the change you want and to help you make it happen so that you deliver exceptional outcomes. We are curious to uncover the real issues and to look for different perspectives. We will be honest with you about what we find and will challenge you to be ambitious. We will find ways to create energy and commitment to your shared purpose. We will be straightforward in our advice and will help you to find your own solutions. We will partner with others where this will add more value to you. We will be transparent and straightforward with you in how we work.

Our Values


Our approach

  • For us its key that our work helps drive wider organisational vision and strategy. So we start by spending time understanding your strategic context –  the themes, goals, issues and culture and the implications for your future success
  • Our core belief is reflected in our strapline People Create Change and it is there where we focus. From the start we look to partner and engage with key people throughout our client organisations, supporting, challenging and building relationships.
  • We provide constructive challenge. We simply do not feel we are adding value if we cannot, and taking time to understand our clients at an organisational, cultural and personal level helps us do this at the right time and in the right way.
  • We love what we do and look to have this reflected in how we work. We create an energising, positive and supportive environment which encourages creativity and enjoyment.
  • We draw on a wide bank of tools, methodologies and expertise, but always start with your world. Its our view that your context and situation shapes the approach not the other way around!


                                                           Our Charity Partners

Every year  we choose a charity to support and this year we are supporting the Don McMath Foundation.

Previous charities we have supported include Citizens Advice Chiltern and UNICEF.


The Don McMath Foundation is a not for profit organisation whose mission it is to provide free education for children from the poorest Gambian families living within a 3-mile radius of The Don McMath Foundation school in Kotu. Families are vetted to ensure that only the most disadvantaged, those that genuinely can’t afford school fees, benefit. As far as we are aware we are the only completely free school in The Gambia.

Gambia is one of the poorest nations in the world currently ranked 149 out of 160. Roughly 2% of the Gambia’s 1.5 million population are refugees, and only around 40% of over 15 year olds are able to read and write. This situation is appalling and is something the Don McMath Foundation is trying to address.

Citizens Advice are an independent charity who provide advice and support to people with problems they face such as unemployment, universal benefit claims, consumer issues and many other areas.  Their purpose is to ensure that no-one has to face their problems alone. They also work to improve the policies and practices that affect people’s lives. They have strong values around diversity, promote equality and challenge discrimination.

Lesley has been a Trustee with them for the last 3 years and hence Claridade’s personal connection with them.

UNICEF was established in the aftermath of World War II to help children whose lives and futures were at risk – no matter what country they were from.

As UNICEF marks 75 years since its founding, the world now faces another momentous crisis: the COVID-19 pandemic. But through decades of challenges, UNICEF has remained undaunted and unwavering in its work for children.

UNICEF works in over 190 countries and territories to save children’s lives, to defend their rights, and to help them fulfil their potential, from early childhood through adolescence. They work with partners around the world to promote policies and expand access to services that protect all children